In today’s blog post, we highlight the best and most effective real estate marketing strategies that can be used to promote your property listings online. According to the National Association of Realtors, in 2018, 50% of home buyers found their home online. This points to a huge market with lots of opportunities on the web. At the same time, with the dot com age comes the intensifying competition of realtors online. Mastering your online presence is key to tapping into this world and staying ahead of the competition. We take you through 4 ways to start marketing your professional brand and promote your listings. 

Social Media for Real Estate Marketing

These online networking giants are completely free and essential for your marketing needs. Set up a dedicated social media page on Facebook, Instagram, LinkedIn and even Twitter, and become the next expert in your field. You can also use these channels to interact with potential customers, share real estate news, promote your listings and give direct feedback on your items. 

Have Your Own Website

Create a website for your personal brand and listings to increase customer traffic to your information. Ensure that the website is mobile-friendly since more consumers spend most of their times on their smartphones and tablets. When creating the website, it is important to do a competitor and customer analysis. This means that you should carry out research on the websites of other realtors to identify the designs and features that work and those that do not. This research creates opportunities for you to avoid the mistakes made by other realtors. We understand that creating a website sounds like a hassle. That’s why we offer agents a free web profile which showcases all your previous and current listings. Pair it with our custom domain feature, and viola! You get your own dot com and mini website. 

Build Your Personal Brand

Let people know who you are, what you do and what you stand for by building your professional brand. Lay the foundation of your professional brand like your logo and tagline. Then become an expert in your field by posting your professional opinion on social media.  And don’t forget email marketing, which is beneficial in retaining client relationships. To do this you can collect your clients’ emails from social media pages and your website. Other methods of creating relationships with the clients include organizing a local outreach program and encouraging them to subscribe to monthly emails. Once you’ve got your mailing list, start sending out informative emails that discuss topics that appeal to your customers, such as notices about local open houses and seminars. 

Beautiful Photography for Real Estate Marketing

Good photography is the most important piece in the selling process. Since most customers are searching on the internet, having great photos is the best way to demonstrate your lists and impress your customers. It is advisable to hire the services of a professional photographer who specializes in taking photographs of homes and architectural designs. At Roomvu, we have professionals that help transform your listings from blah to wow. Give us a call and we will take care of the rest. 

Roomvu is a real estate marketing company based in Vancouver, designed (with the goal of pushing) to push the boundaries of real estate using Fringe technologies. To this end, we offer 6 unique services in Canadian cities to more than 1,500 realtors. Our company’s website gets at least 2,400 visits from realtors each month. As digital realtors, we offer a free digital platform, free agent web profiles, a free video slideshow of all your current and future listings and free feature sheets.

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