A real estate customer relationship management (CRM) “system” can help you track your buyer and seller leads at any stage of the marketing funnel. Using a CRM to manage leads also makes sure that you don’t leave any stone unturned in the process of engaging with your client.
This CRM provides a 360-degree view of your customers and opportunities by also integrating with third-party business apps. Not only is Freshsales customizable, it’s also highly scalable. You can begin small and expand as your business grows.
4 Best Real Estate CRM for 2019
Freshsales
Freshsales is highly customizable CRM that realtors can use to manage their leads.
This CRM provides a 360-degree view of your customers and opportunities by also integrating with third-party business apps. Not only is Freshsales customizable, it’s also highly scalable. You can begin small and expand as your business grows.
Freshsales Pricing
| Freshsales | Forest | Estate | Garden | Blossom |
| Features | $79/per month | $65/per month | $35/per month | $19/ per month |
| Contact Management | ✔ | ✔ | ✔ | ✔ |
| Pipeline Management | ✔ | ✔ | ✔ | ✔ |
| 250 Bulk emails/user/day | ✔ | ✔ | ✔ | ✔ |
| Built-in Phone powered by Freshcaller | ✔ | ✔ | ✔ | ✔ |
| SMS Integration | ✔ | ✔ | ✔ | ✔ |
| 2 Sales Campaigns/user | ✔ | ✔ | ✔ | ✔ |
| Lead Scoring | ✔ | ✔ | ✔ | ✔ |
| 5 Intelligent Workflows | ✔ | ✔ | ✔ | ✔ |
| Basic Reporting | ✔ | ✔ | ✔ | ✔ |
| Integrations | ✔ | ✔ | ✔ | ✔ |
| Marketplace | ✔ | ✔ | ✔ | ✔ |
| iPhone and Android Apps | ✔ | ✔ | ✔ | ✔ |
| Gmail Add-on | ✔ | ✔ | ✔ | ✔ |
| Territories and Lead assignment | ✔ | ✔ | ✔ | |
| Advanced CRM customization | ✔ | ✔ | ✔ | |
| Auto profile enrichment | ✔ | ✔ | ||
| Reports Dashboard | ✔ | ✔ | ||
| Smartforms and event tracking | ✔ | ✔ | ||
| Multi-currency | ✔ | ✔ | ||
| EUC Data Center | ✔ | |||
| IP Whitelisting | ✔ | |||
| Audit Logs | ✔ |
Pipedrive
Pipedrive is a lightweight CRM built to make the Real Estate lead management easy.
Pipedrive’s visual sales pipeline prompts you to take action, remain organized and stay in control of the complex sales process.
You can easily drag and drop your leads and follow up from there. It’s a great tool for the real estate agent who likes to see a visual representation of their leads and their performance over time.
Pipedrive Pricing
| Pipedrive | Platinum | Gold | Silver |
| Features | $59/ month | $29/month | $15/month |
| Calendar view | ✔ | ✔ | ✔ |
| Goals | ✔ | ✔ | ✔ |
| User permission sets | ✔ | ✔ | ✔ |
| Smart email BCC | ✔ | ✔ | ✔ |
| Customizable Dashboard | ✔ | ✔ | ✔ |
| Chat & email support | ✔ | ✔ | ✔ |
| Workflow Automation | ✔ | ✔ | |
| Smart contact data | ✔ | ✔ | |
| Scheduler | ✔ | ✔ | |
| Products catalogue | ✔ | ✔ | |
| Important fields | ✔ | ✔ | |
| Teams | ✔ | ||
| Revenue forecast reports | ✔ | ||
| SAML SSO (Single Sign-On) | ✔ |
Propertybase
Propertybase is based on Salesforce. It offers a powerful set of tools that combines all of your data and then makes it work – for you. It is the best real estate CRM for large real estate brokerage firms.
Propertybase Pricing
| Propertybase Features | Blue | Gold | Silver |
| Smart CRM | ✔ | ✔ | ✔ |
| Marketing Automation | ✔ | ✔ | ✔ |
| CRM Mobile App | ✔ | ✔ | ✔ |
| Dashboards & Reporting | ✔ | ✔ | ✔ |
| Open API & Single Sign-On | ✔ | ✔ | ✔ |
| MLS Integration | ✔ | ✔ | |
| Brokerage Website | ✔ | ✔ | |
| Agent Websites | ✔ | ✔ | |
| Brokerage Website | ✔ | ||
| Transaction Management | ✔ | ||
| Lead Generation | ✔ |
LionDesk
LionDesk is suitable for real estate firms that are comfortable with technology. They have a powerful set of automated tools that can guide your real estate brokerage firm to a new level. These include Video Email & Video Texting, Text 2 Sell, Broker Functions, and Social Media Lookup.
LionDesk Pricing
| LionDesk | Pro | Pro Plus |
| Features | $25/month | $49/month |
| Full CRM / Contact Management | ✔ | ✔ |
| Video Emails | ✔ | ✔ |
| Outbound Texts | ✔ | ✔ |
| 3rd Party & IDX Lead Importing | ✔ | ✔ |
| Instant Auto-Responders | ✔ | ✔ |
| Custom Drip Campaigns | ✔ | ✔ |
| Custom Email and Text Templates | ✔ | ✔ |
| Contact Buckets/Lists | ✔ | ✔ |
| Schedule Outbound Emails | ✔ | ✔ |
| Inbound/Outbound Texting | ✔ | ✔ |
| Detailed Email Tracking/Reporting | ✔ | ✔ |
| Task & To-Do’s with Reminders | ✔ | ✔ |
| Daily/Weekly/Monthly/Agenda Calendar | ✔ | ✔ |
| Social Media Lookup | ✔ | ✔ |
| Property Management | ✔ | ✔ |
| Property Task Plans and Workflow | ✔ | ✔ |
| Distribute Leads to Team Members | ✔ | ✔ |
| Team Contact Sharing | ✔ | ✔ |
| Click-To-Call using your Caller ID | ✔ | ✔ |
| Automatic Outbound Call Tracking | ✔ | ✔ |
| Broker Team Reporting | ✔ | ✔ |
| Google Calendar/Gmail/Contacts | ✔ | ✔ |
| 3rd Party Email Sync | ✔ | ✔ |
| Custom Local Area Code Phone Number | ✔ | ✔ |
| Outbound Texts | 50 | 2,000/mo |
| Text 2 Sell / Call Tracking | — | ✔ |
| Outbound Emails | 5,000/mo | 20,000/mo |
| Video Texting | — | 100 Included |
| Document Storage | 200Mb | 1GB |
Large scale brokerage firms can contact LionDesk directly for customized pricing.
The above are some highly-rated real estate CRM that you can use to manage your brokerage firm. In the Comments section below, please share with us your experience with any CRM.
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